nextMEDIA to Introduce Interactive
(Toronto, Ontario, Canada June 30, 2003) With the recent addition of three new global events to its current roster, the Banff Television Foundation, the internationally recognized organizer and presenter of high quality electronic media events, is taking the next step to enhance interactivity within its conferences. As a first step the Foundation will retain Toronto-based, Fourth Wall Media as the interactive agency to advise on the introduction of interactive technology at nextMEDIA - The International New Media Festival. This partnership provides the Foundation, event delegates, sponsors and speakers the benefits of a fully interactive experience. nextMEDIA will take place October 22 to 25 in Charlottetown, Prince Edward Island.
"There are few organizations so dedicated to the advancement of the art, and business of electronic media... we consider it a great opportunity to be involved in the innovation and evolution of the Foundation's conferences," said Michael Girgis, president of Fourth Wall Media.
Jim Byrd, executive vice president and COO of the Banff Television Foundation said "I was impressed with the Fourth Wall Media team from our very first meeting. This team will lead us into the next generation of innovation and customer service."
Fourth Wall Media is an Interactive Marketing Agency specializing in interactive solutions that compliment traditional business. Their clients include Hilton Canada, The Omnicom Group, Highway Entertainment, Canadian Broadcasting Corporation, Sunrise Records and The Canadian Tourism Commission.
The Banff Television Foundation is the internationally recognized organizer and presenter of high quality electronic media events. Its mission is to inspire innovation, to celebrate excellence, and to facilitate learning and business opportunities for content creators and other stakeholders in television and new media. The Foundation's 2003 roster of events includes the Banff Television Festival (June 8 - 13), nextMEDIA -The International New Media Festival (October 22 - 25), NEWS World International (October 21 - 23), the World Congress of Arts Producers & Performance (November 5 - 8), the Alliance Atlantis Banff Television Executive Program (November 7 - 14), the World Congress of Science Producers (December 3 - 6), and the World Congress of History Producers (December 7 - 10).